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Major Overview for Public Relations/Image Management

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Overview for Public Relations/Image Management

A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

Careers for Public Relations/Image Management Majors

A major in Public Relations/Image Management is highly relevant for the following careers. National averages for wages in each career is provided.

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Colleges Offering a Major in Public Relations/Image Management

Top 50 U.S. Colleges with the most degrees awarded of Public Relations/Image Management among the 2006-2007 graduating class.

AddInfoCollege Name Degrees Awarded*/
Percentage
SelectivityCost*
University of Texas at Austin
Austin, TX
179
(2.1%)
Moderately Selective$17,046
University of Florida
Gainesville, FL
152
(1.8%)
Highly Selective$11,217
University of Alabama
Tuscaloosa, AL
139
(4.4%)
Moderately Selective$15,600
University of South Carolina-Columbia
Columbia, SC
138
(3.7%)
Moderately Selective$16,192
University of Houston
Houston, TX
132
(2.7%)
Minimally Selective$14,326
Texas Tech University
Lubbock, TX
122
(2.6%)
Minimally Selective$14,067
University of Georgia
Athens, GA
97
(1.6%)
Moderately Selective$13,754
Texas State University-San Marcos
San Marcos, TX
93
(2.0%)
Minimally Selective$14,284
Quinnipiac University
Hamden, CT
90
(6.9%)
Highly Selective$40,720
Central Michigan University
Mount Pleasant, MI
87
(2.5%)
Minimally Selective$17,356
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* The number of bachelor's degrees awarded among the 2006-2007 graduating class.