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A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
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| A major in Marketing/Marketing Management, General is highly relevant for the following careers. National averages for wages in each career is provided. |
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Top 50
U.S.
Colleges with the
most degrees awarded
of Marketing/Marketing Management, General among the 2006-2007
graduating class.
|  | University of Central Florida
Orlando, FL | 402
(4.7%) |  |  |
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| | The Ohio State University - Columbus Campus
Columbus, OH | 327
(3.8%) | | |
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| | Pennsylvania State University-Main Campus
University Park, PA | 288
(3.0%) | |  |
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| | Miami University-Oxford
Oxford, OH | 282
(7.5%) |  | |
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| | Texas A & M University
College Station, TX | 278
(3.4%) | | |
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| | Arizona State University - Tempe
Tempe, AZ | 272
(3.7%) | | |
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| | University of Florida
Gainesville, FL | 255
(3.0%) |  | |
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| | University of South Florida
Tampa, FL | 254
(3.8%) | | |
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| | University of Wisconsin-Milwaukee
Milwaukee, WI | 252
(7.2%) | | |
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| | University of Houston
Houston, TX | 247
(5.1%) | | |
* The number of bachelor's degrees awarded among the 2006-2007 graduating class.
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