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Overview for Consumer Merchandising/Retailing Management

A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.

Careers for Consumer Merchandising/Retailing Management Majors

A major in Consumer Merchandising/Retailing Management is highly relevant for the following careers. National averages for wages in each career is provided.

Farm and Home Management Advisors - $45,860
First-Line Supervisors/Managers of Retail Sales Workers - $37,600
Marketing Managers - $101,990
Sales Managers - $98,510

Colleges Offering a Major in Consumer Merchandising/Retailing Management

Top 3 U.S. Colleges with the most degrees awarded of Consumer Merchandising/Retailing Management among the 2006-2007 graduating class.

Add	Info	College Name	Degrees Awarded*/ Percentage	Selectivity	Cost*
		Oregon State University Corvallis, OR	62 (1.9%)
		University of Wisconsin-Madison Madison, WI	44 (0.7%)
		Madonna University Livonia, MI	9 (1.6%)
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