Most counter and rental clerk jobs are entry-level positions that require little or no experience and minimal formal education.

Education and training. Many employers prefer workers with at least a high school diploma. In most companies, counter and rental clerks are trained on the job, sometimes through the use of videos, brochures, and pamphlets.

Clerks usually learn the firm's policies and procedures and how to operate a firm's equipment from more experienced workers. However, some employers have formal classroom training programs lasting between a few hours and a few weeks. Topics covered in this training include the nature of the industry, the company and its policies and procedures, operation of equipment, sales techniques, and customer service. Counter and rental clerks also must become familiar with the different products and services rented or provided by their company to give customers the best possible service.

Other qualifications. Counter and rental clerks should enjoy working with people and should be tactful and polite, even with difficult customers. They also should be able to handle several tasks at once, while continuing to provide friendly service. In addition, good oral and written communication skills are essential.

Advancement. Advancement opportunities depend on the size and type of company. Many establishments that employ counter or rental clerks tend to be small businesses, making advancement difficult. In larger establishments, however, jobs such as counter and rental clerks offer good opportunities for workers to learn about their company's products and business practices. That can lead to more responsible positions. Some counter and rental clerks are promoted to event planner, assistant manager, or salesperson. Some pursue related positions. A clerk that fixes rented equipment might become a mechanic, for example.

In certain industries, such as equipment repair, counter and rental jobs may be an additional or alternative source of income for workers with multiple jobs or for those who are semiretired. For example, retired mechanics could prove invaluable at tool rental centers because of their knowledge of, and familiarity with, tools.